1. What are pixels?

1.1 Concepts

A pixel is a piece of JavaScript code that you can add to your website or integrate into a Facebook ad. It helps Facebook collect information about user activity on your website or on Facebook – thereby helping you make decisions and optimize your advertising effectiveness.

For example, if you are an online retailer and want to advertise your products on Facebook, you can create a Pixel and add it to your shopping cart page. When a customer visits that cart page, the Pixel sends information about their behavior to Facebook (for example, whether they added any products to their cart). Thanks to it, you can create more precisely targeted ads for people who have visited your website and have shown interest in your products.

1.2 Types of Pixels

Currently, Facebook offers 3 main types of Pixel:

• Standard Facebook pixel : This is the most common type of Pixel and is used to track activity on your website. You can use the standard Facebook pixel to track events like: adding products to cart, checking out, viewing product pages, signing up, etc.
• Event Pixel : This type of Pixel is used to track specific events on your website. For example, when a customer signs up for a newsletter or signs up for an online course. Event pixels help you optimize your advertising campaigns more accurately.
• Custom Pixels : This type of Pixel gives you the freedom to build custom events and track them on your website. For example, when a customer clicks on a button, scrolls down a web page, or performs any other action. Custom pixels help you collect the information you need to optimize your advertising campaigns.

2. Instructions for creating Pixels

2.1 Step 1: Create Pixel on Facebook Ads Manager

To create a Pixel, you need to access Facebook Ads Manager and perform the following steps:

• Step 1: Click the “Create” button to create a new Pixel.
• Step 2: Name your Pixel and click the “Create Pixel” button.
• Step 3: Choose the type of Pixel you want to use (standard, event, or custom).
• Step 4: Enter your website details and save.

2.2 Step 2: Add Pixel to your website

Once you’ve successfully created your Pixel, you need to add it to your website. There are many ways to add Pixels to your website, depending on the platform you’re using. However, in this article, we will show you how to add Pixels to your WordPress site:

• Step 1: Download and install the “Pixel Caffeine” plugin on your WordPress admin page.
• Step 2: Access the “Pixel Caffeine” Menu and add information about your Pixel.
• Step 3: Once you’ve added your Pixel information, you can select the pages you want to add the Pixel to or your entire website.
• Step 4: Save and test if the Pixel is active on your website using the “Facebook Pixel Helper” tool.

3. Pixel Security

Because a Pixel is a piece of code integrated into your website, it can pose security risks if not carefully managed and monitored. Here are tips to help you secure your Pixel as safely as possible:

3.1 Use SSL mode

What is SSL (Secure Sockets Layer) mode? This is a security protocol to encrypt information between users and websites. When SSL mode is enabled, sensitive information such as login name, password or payment card information will be encrypted and kept safe on transmission. Using SSL mode for your website is essential to keep your Pixel secure.

3.2 Update Pixel version

Facebook updates Pixel continuously to ensure its functionality and security. So you need to check and update your Pixel version regularly to make sure you’re using the latest and safest version of Pixel.

3.3 Check access rights

Pixels are an important tool for tracking and optimizing advertising campaigns, but they can also be used to collect sensitive user information. Therefore, you need to carefully check and manage access to your Pixel – allowing only responsible and necessary users to access your Pixel.

4. FAQs

4.1 Can I use Pixel on platforms other than Facebook?

No, Pixels are only used on the Facebook platform and its related products.

4.2 Can I delete my Pixel?

Yes, you can delete your Pixel at any time. To delete a Pixel, you’ll need to visit the Pixel Settings page in your ad account and select “Delete” the Pixel you want to delete.

4.3 Can I use Pixel for multilingual websites?

Yes, you can use Pixel for multilingual websites. Simply add different Pixel versions for each language and track each version accordingly.

4.4 Can I use Pixel to collect sensitive user information?

No, collecting sensitive user information with a Pixel is a violation of Facebook’s privacy policy and may result in your ad account being locked or having your access restricted.

4.5 Can I use Pixel to track users after they leave my site?

Yes, you can use Pixels to track users after they leave your website using Facebook’s “Retargeting” feature. However, using this feature requires compliance with user privacy regulations and Facebook’s advertising policies.

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5. Conclusion

Pixels are an important tool in tracking and optimizing Facebook advertising campaigns. Creating and using Pixels correctly and safely will help you get the most out of your advertising campaign. Hopefully this article from Faccmarket has helped you better understand what a Pixel is and how to safely create, use and secure it.

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